“Hold on. I walked down a noisy road. Let me turn around,” said Sarah Koenig, ever-aware of the audio quality of an interview.
Adweek caught up with Koenig this week during a break between traveling for work and various speaking engagements to discuss what it’s like to accidentally create a podcast phenomenon.
The first season of Serial, a deep dive into a cold case, was released in regular installments in 2014 and ended up taking the podcast world by storm.
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