SapientNitro: Major Retailers Lack In-Store Digital Savvy

Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number of marquee names fared poorly in the advertising and technology firm's study, "Insights 2013," for which researchers recently visited the flagship stores of 71 major brands in New York. The retailers were each graded on 500 data points.