Last fall, Samsung faced potentially the biggest crisis it’s ever faced as a brand, when a design flaw caused batteries in its brand-new Galaxy Note 7 smartphones to catch fire.
But now, on the launch day of its next flagship phone, the brand seems to have learned from its mistakes, ending a tumultuous six months that included recalling 3 million Note 7s and costing the company around $5.5 billion, according to some estimates.
However, Samsung really seems to have chosen not to ignore the past, but to humbly and confidently learn from it, creating focus groups with former Note 7 owners and instituting an eight-point battery safety check.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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