Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk.

Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree video from behind-the-scenes footage of the Cleveland Cavaliers and the Golden State Warriors. Using the new Samsung Gear 360 camera before and after the games, the NBA will show pregame warm-ups and shooting, hallway entrances, captain meetings and postgame footage from the floor.

It's a first for Twitter, which will be powering the ads with a campaign via Twitter's Amplify platform, which is already used by more

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