Samsung Partners With Makeup Artist Charlotte Tilbury for VR Ad Starring Kate Moss

Fragrance spot debuts at New York Fashion Week

For this season's New York Fashion Week, Charlotte Tilbury decided to release her fragrance, Scent of a Dream, with a twist.

On Saturday evening at the Samsung 837 space in lower Manhattan, the British makeup artist launched her debut virtual reality experience for the brand's campaign starring Kate Moss. Through a partnership with the South Korean electronics powerhouse, Samsung Gear VR headsets were set up around the three-story building for celebrities, models and other guests to view the dream-like experience.

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