Samsung Looks to Steal iPhone Thunder on Twitter

Brands use Promoted Tweets to hijack buzz

For users, Twitter’s all about the moment. For marketers, Twitter’s increasingly about hijacking the moment from competitors through the social site’s Promoted Tweet ads. That’s why it will be worth a peek here and there today (Sept. 12) to see what Twitter search marketers are trying to capitalize on the iPhone 5 leading into the product’s much-anticipated announcement at 1 p.m.

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