Samsung Looks to Steal iPhone Thunder on Twitter

Brands use Promoted Tweets to hijack buzz

Leaders from Colgate, TikTok, Amazon and more will gather at Commerceweek to discuss how to leverage new strategies, trends and tech to drive ROI and growth. Join us July 11–12 in NYC.

For users, Twitter’s all about the moment. For marketers, Twitter’s increasingly about hijacking the moment from competitors through the social site’s Promoted Tweet ads. That’s why it will be worth a peek here and there today (Sept. 12) to see what Twitter search marketers are trying to capitalize on the iPhone 5 leading into the product’s much-anticipated announcement at 1 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in