Samsung Is Eyeing a Future Where TV Ads Have Facebook-Like Targeting Capabilities

While combing SXSW for new tech and top talent

Christina Bechhold is a principal at Samsung Next Ventures, an investment arm that focuses on finding cutting-edge startups to keep the Korean tech giant ahead of the curve. To do just that (not to mention battle Apple), in January, the division revealed a $150 million off-balance sheet fund that’s worth keeping an eye on, as Samsung looks to further its fortunes by expanding business in all areas, including advertising.