Sam’s Club Wants to Make It Easier to Scan, Pay and Go

A new app feature uses a camera to identify purchases

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Good news for consumers who have been frustrated by existing self-checkout options: Sam’s Club, Walmart’s members-only warehouse, will test an app update that uses a camera to identify products in a shopper’s cart by hovering over them instead of having to locate and scan barcodes.

The test will take place at its tech-lab-meets-retail-club, Sam’s Club Now, in Dallas this spring.

The new functionality uses computer vision and machine learning to help customers check out faster. In a video demo, scanning a pack of water took 3.4



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in