Salt Lake City Officials Turn to Facebook Fans to Drive Tourism


The Salt Lake Convention & Visitor’s Bureau mounted a Facebook fan drive this month to grow their Visit Sale Lake Page to 5,000 fans and create an online community pulling together information about the city’s skiing, convention, Mormon, genealogical and natural attractions.

The #1 Fan Sweepstakes began January 15 and runs until February 12. The bureau’s Director of Communications Shawn Stinson tells us that the page has gone from about 1,200 fans to 2,200 since the contest began; the goal is to get to 5,000 by mid-March, he said.

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