Salesforce Takes Social Marketing Into the Cloud

Combines all-in-one platform with CRM

When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm Radian6—would result in the company’s fourth billion-dollar business. At Salesforce’s annual Dreamforce conference today, the company’s chairman and CEO Marc Benioff will provide attendees with a peek at what that business looks like.