Salesforce Radian6 Launches Insights to Make Sense of Social Data

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Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s social analytics arm Radian6 is to help them find an answer, especially since the volume of social data has skyrocketed from companies dealing with a few thousand social conversations per month to 100,000 or more, said Rob Begg, vp of marketing at Salesforce Radian6. To help brands deal with all the social content being lobbed their way, the company’s built the Salesforce Radian6 Insights in order to siphon social data into a dashboard.

“People talk about Big Data kind of loosely, but if you really look at the huge volume of social conversations out there, that really is Big Data and it’s real-time Big Data and it’s really hard for companies to be able to find truly actionable and truly insightful...



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