CPMs, Engagement Fall in 1Q for Facebook, Twitter, LinkedIn (Report)
Salesforce Marketing Cloud released its Social.com Q1 2015 Advertising Benchmark, examining trends for Facebook, Twitter and LinkedIn.
Salesforce Marketing Cloud released its Social.com Q1 2015 Advertising Benchmark, examining trends for Facebook, Twitter and LinkedIn.
Salesforce Marketing Cloud is part of Salesforce, a Facebook Marketing Partner.
Overall, Salesforce Marketing Cloud found that Facebook, Twitter and LinkedIn combined saw ad revenue grow 49 percent in the first quarter of 2015 compared with the prior-year quarter.
For Facebook, the company found that:
- Overall CPMs (cost per thousand impressions) fell 11 percent from the fourth quarter of 2014 to the first quarter of 2015, to $3.30,
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