Salesforce.com to Buy ExactTarget Cloud-Marketing Platform for $2.5B

Salesforce.com, the customer relationship management and cloud-management platform company, is continuing its acquisition spree. The San Francisco, Calif.-based firm has announced it has signed a definitive agreement to purchase cloud-marketing platform ExactTarget for about $2.5 billion.

Salesforce.com, the customer relationship management and cloud-management platform company, is continuing its acquisition spree. The San Francisco, Calif.-based firm has announced it has signed a definitive agreement to purchase cloud-marketing platform ExactTarget for about $2.5 billion.