Salesforce Is Acquiring Krux to Boost Its Data Management Capabilities

Marketing giant to buy ad-tech startup for $700 million

Salesforce.com Inc. has agreed to acquire Krux, a data-management startup that will help boost Salesforce's cross-device marketing and advertising analytics capabilities.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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