Ryan Reynolds Insists His New Ad for The Croods Sequel Is Not at All an Ad for Aviation Gin

'Not a Gin Ad' says it's actually promoting the alcohol's G-rated partner: juice

Reynolds is back with another ad, this time for Aviation Gin. Aviation Gin

Ryan Reynolds is back with another comedy ad for Aviation Gin in a spot that sees the star shamelessly plug his alcohol brand while pretending it’s not an ad for gin at all, but rather an ad for innocent kid-friendly juice.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.