Are We Entering the Era of Millisecond Marketing?

Opinion: Without the right data, even the best AI engines sputter and stall

We’ve entered the era of millisecond marketing Marilyn Nieves/iStock

Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history.