Rumpl Turns to SMS as Luxury Blanket Brand Moves Indoors

Maintaining customer loyalty via text is key to growing a new product line, the comfort camping company finds

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Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) 

This move especially makes sense when the brand moves into a related space adjacent to their core product line. According to retail experts like Ian Leslie, sr. director retail advocacy at Bolt, product line diversification is a wise move.



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