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Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.)
This move especially makes sense when the brand moves into a related space adjacent to their core product line. According to retail experts like Ian Leslie, sr. director retail advocacy at Bolt, product line diversification is a wise move.
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