One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?

The programmatic industry enters a new era with Magnite

Rubicon Project, 2007-2020, a company that sailed the highs, lows revival of the ad tech. Rubicon Project

The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
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