One of Ad Tech's Biggest Names Is Gone. What Has the Industry Learned?

The programmatic industry enters a new era with Magnite


The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media.

For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The entity is now known as Magnite.

Founded in 2007, Rubicon—named after Julius Caesar’s decision to cross a river of the same name, thus altering the course of Roman history—was a trailblazer in how publishers would come

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in