Royal Dutch Airlines Wins World Cup Twitter Fail
The airline posted a racially insensitive tweet bashing the Mexican World Cup team after a last-minute loss to the Dutch squad.
For as many well-executed real-time marketing tweets, there are dozens more miserable failures.
Yesterday the Netherlands’ KLM airlines, also known as Royal Dutch, angered the Twittersphere by posting a racially insensitive Tweet after the Dutch World Cup team managed to win against Mexico in the last six minutes of Sunday’s match.
While real-time marketing is today’s in-strategy, for some brands, during some events, a smarter tactic is to not say anything at all. Brands must be aware of the social media minefield, where ordinary users lie in wait to call them out on their blunders.
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