Rotor DR1: How Facebook Users Helped Create a Feature Film

The producers of Rotor DR1 used Facebook to glean input on the film’s plot, cast and details, with similar efforts also taking place on Twitter, Google Docs, YouTube and a custom-built forum.

What if a bunch of Facebook users teamed up to create a movie? That’s not quite what happened, but the social network was a large part of the community collaboration efforts behind Rotor DR1, which will be released on DVD, Blu-ray and video-on-demand Oct. 20. David Cohen is editor of Adweek's Social Pro Daily.