Ross Levinsohn Named CEO of Guggenheim Media Brands

Adweek parent Prometheus Global Media renamed Guggenheim Digital Media

Adweek's parent company has a new CEO. Prometheus Global Media, owner of Adweek, The Hollywood Reporter and Billboard, said that it has named former Yahoo exec Ross Levinsohn CEO of the collection of music, media and entertainment brands, which has been renamed Guggenheim Digital Media.

The announcement was made today by Todd Boehly, president of Guggenheim Partners, a financial services firm whose portfolio includes the group of media properties.

Levinsohn had spent two years at Yahoo, most recently as interim CEO. He previously had stints at HBO, CBS Sportsline and Fox Interactive.

It's been an active period for the company, which has redesigned and relaunched Adweek and THR to strong reviews and is preparing a similar revamp for Billboard. Levinsohn takes over as Guggenheim seeks to strike deeper partnerships across its media and entertainment properties, including Dick Clark Productions, which Guggenheim bought last year.

"In stewarding the iconic brands of PGM, Guggenheim Digital Media will forge even stronger partnerships across all Guggenheim-related media and entertainment assets, including Dick Clark Productions," Boehly wrote in the announcement. "GDM will also make new, groundbreaking investments and partnerships in the music, media, technology and digital entertainment spaces that meaningfully build on and expand our current portfolio. And, while new digital media investments will be a core focus going forward, we also plan to continue our investment in both the print versions and live events of our existing properties."

Levinsohn echoed that point in a meeting today with employees at GDM's New York base. "While there's digital in the title of this company, the importance of print goes without saying," he said. "I don't think print is something that goes away." 

Along with today's change at the top, Guggenheim said it has acquired the remaining stake in Prometheus from Pluribus Capital, the investment firm founded by Jimmy Finkelstein. Pluribus partnered with Guggenheim to purchase the media and entertainment brands from Nielsen in 2009.