Romney Digital Director Dishes About the Election

Zac Moffatt talks privacy, memes and engagement strategies

It's rare during an election season to hear from the folks behind the curtain, but attendees of this year's Personal Democracy Forum were privy to a panel discussion with Republican presidential nominee Mitt Romney's campaign digital director Zac Moffatt. The conversation, of course, revolved around the hyperactive and evolving media landscape pervading every aspect of the 2012 presidential race.

Moffatt started off with some kind words for President Barack Obama's campaign and expressed amazement at what the Obama camp built with a very large team—a clear attempt to remind the audience of the formidable infrastructure the Romney camp is up against.

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