Romney Didn't Crack Top 100 Display Ad List Until October

Obama dominates digital display game, but Romney makes huge November push

The political ad game is basically over. And while the two candidates and their respective Super PACs have assailed TV, radio and the Web with their pleas, all that's left is the counting of ballots. 

If you've been paying any attention to the digital ad game during this election cycle, it's been easy to draw the conclusion that President Barack Obama's campaign is far and away outspending and, perhaps, outperforming Mitt Romney's digital operation. To add some context to how the digital get-out-the-vote-effort played out in the display space, Moat, an ad search and analytics company, provided Adweek with some fresh data from its Top 100 advertiser ranking.

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