Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be distributed alongside content from over 1,800 partners.
The model is similar to the way traditional TV channels sell advertising, with the distinction that Roku can leverage its digital technology and data to target incredibly specific audiences. Rather than buying ads on a particular show, you might buy ads for a highly targeted demo, the paper reported.
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