Rodale's 'Best Life' Making Comeback
Lifestyle title published from 2004 to 2009
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
It’s the season for reviving defunct brands. Health and fitness publisher Rodale is bringing back Best Life, the high-end men’s lifestyle magazine that it folded in 2009, Adweek has learned.
With well-rounded editorial and big-name contributors like David Mamet and Jay McInerney, Best Life was popular with readers and advertisers, carrying brands like brands like Lexus, Charles Schwab and Yves Saint Laurent. However, it became a victim of its newness (it had only launched five years before) and the luxury ad market, which took a dive in the recession.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in