Rodale Makes Key Digital Hire
Beth Buehler is Dow Jones & Co. vet
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Rodale has hired Beth Buehler as svp of digital operations and strategy, a newly created position and the latest sign of change at the family-owned company since Scott Schulman was named president in October. Buehler will oversee online activities related to Rodale's health and fitness brands including Men’s Health, Women’s Health, Prevention and Runner’s World, as well as its books and e-commerce site Rodale’s.
The announcement was made by Schulman, to whom Buehler will report, and her appointment is effective today.