Politics

Rock the Vote Plans to Engage New Voters in 2020's Election Cycle Through Influencers and Brands

The non-partisan organization took the stage at Brandweek: Challenger Brands

Rock the Vote spoke about politics at Brandweek: Challenger Brands.
Rock the Vote spoke about politics at Brandweek: Challenger Brands.Getty Images
sara.jerde
By Sara Jerde

As the 2020 presidential race narrows and voters get closer to Election Day, Rock the Vote is also ramping up its efforts.

Since its creation in the 1990s, the nonpartisan organization designed to encourage voters to get to the polls has brought on brands and celebrities to help spread its message: Regardless of who you support, show up.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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