Rock the Vote Plans to Engage New Voters in 2020's Election Cycle Through Influencers and Brands

The non-partisan organization took the stage at Brandweek: Challenger Brands

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As the 2020 presidential race narrows and voters get closer to Election Day, Rock the Vote is also ramping up its efforts.

Since its creation in the 1990s, the nonpartisan organization designed to encourage voters to get to the polls has brought on brands and celebrities to help spread its message: Regardless of who you support, show up. Now, executives are piecing together precisely which celebs and stars are going to make that pitch this year, said Carolyn DeWitt, Rock the Vote’s president and executive director at Adweek’s Challenger



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