Facebook's Director Of Engineering Talks About Location, Context, Future

Location has increasingly become a key tenant of Facebook, especially as the site grows on mobile. Users love to check in to cool places and take photos, giving Facebook some context as to what a person is doing. Robert Scoble, the startup liaison officer at Rackspace and social media expert, sat down recently with Facebook Director of Engineering Mike Shaver to talk about how important location is to the site, as well as how the company will adapt with emerging technology.

Location has increasingly become a key tenant of Facebook, especially as the site grows on mobile. Users love to check in to cool places and take photos, giving Facebook some context as to what a person is doing. Robert Scoble, the startup liaison officer at Rackspace and social media expert, sat down recently with Facebook Director of Engineering Mike Shaver to talk about how important location is to the site, as well as how the company will adapt with emerging technology.

Scoble approached a variety of topics with Shaver (and also spoke with Sam Lessin, Facebook’s director of product), such as how Facebook complements real life and how the site tries to make sure that users see the content they want when they just quickly check the site.

Shaver talked about how Facebook tries to optimize its news feed to show users the content they’ll like and engage with:

We talk about relevance, but...

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