Facebook is just like Marmite: Either you love it or you hate it. But one thing is clear: If you want to be successful, no matter what domain you’re active in, you’ve got to at least be present on the platform. And that’s the reason why Facebook is on everyone’s minds and in conversations and articles. Most people see it as being a fun way to keep in touch with friends and members of the family, some people see it as a key factor in their business and invest money in it and some people find it a time-wasting network and encourage others to quit it.
If you’re in the second category, you know that when it comes to Facebook, data is king.