Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways.
Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform.
Some industry experts say we are living in a post-dot-com age where “homeless media” is the future of content publishing.