Road Trip: Pinners Hit the Gas on Car-Related Pinterest Searches

Users also eyed shorter journeys, like drive-by birthday parades and graduations

As the stay-at-home orders related to Covid-19 begin to lift, road trips have become the rage, with people still reluctant to travel by airplane for numerous reasons.

Pinterest cited data from the Arrivalist Daily Travel Index showing that car journeys during Memorial Day Weekend saw volume up more than 70% compared with normal summer volume for many destinations.

Global automotive strategy lead John Gray pointed out in a blog post that Pinners are eyeing more sparsely populated destinations.

Citing Pinterest data for April 25 through May 24, compared with the same dates in 2019, Gray said searches for Utah road trip are up 30% year-over-year, while South Dakota road trip is up 25% and national park road trip up 11%.

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