Rita's Italian Ice Uses Free Treats, Peeps, to Grow Facebook Page

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Rita’s Italian Ice, a Pennsylvania-based franchise with 560 stores in 18 states, launched a Facebook promotion/contest on March 20 that has since helped the company add almost 100,000 fans, with 58,500 coming in the last week — landing the page on at 17 on our weekly list of top 20 growing Facebook Pages.

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