Rihanna and Amazon — Marketing Perfectly Together
Rihanna’s second Savage X Fenty lingerie show will be a highlight of New York Fashion Week, with its inclusive line-up of models representing all body types.
Last year’s show was available to anyone on YouTube. But “this year’s Savage X Fenty Show will be available to stream exclusively on Amazon Prime Video in more than 200 countries and territories worldwide, beginning Friday, September 20,” according to Deadline.
So why limit access to the 100 million Amazon Prime members, instead of letting anyone view the show?
It’s a win for Rihanna, because those 100 million Prime members are excellent e-commerce prospects.
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