INFOGRAPHIC: Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More
Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money, according to an analysis of nearly 700 million shopping sessions on leading U.S. retail sites by ecommerce personalization provider RichRelevance.
Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money, according to an analysis of nearly 700 million shopping sessions on leading U.S. retail sites by ecommerce personalization provider RichRelevance.
Key findings from the study by RichRelevance include:
- Facebook was by far the dominant social media source of shopping sessions, at 85.8
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