How Facebook Live Will Impact the Near Future of Video Advertising

What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers.


What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers.

As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. In a very short period of time, video buyers are considering Facebook as the most important video–not just social–advertising platform. Facebook Live and in-feed video are catalysts in that growth.

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