YouTube: The Power of the Global Everything Network

The fact that viewers are flocking to digital video platforms for content is not an addition to the traditional “broadcast” viewing habits of a new generation, but a replacement.

This past two weeks at the Newfronts, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth.