Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC]

Native advertising enables you to post images and video, but adding rich media with a call to action can result in higher conversions and click-through rates.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Native advertising has become increasingly popular, but this burgeoning ad medium is not without limitations. According to social media marketing agency Moontoast, native advertising is an important part of an early social campaign. However, social rich media, such as images or videos with polls or contests, can accelerate the performance of native campaigns by generating real engagement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in