Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC]

Native advertising enables you to post images and video, but adding rich media with a call to action can result in higher conversions and click-through rates.

Native advertising has become increasingly popular, but this burgeoning ad medium is not without limitations. According to social media marketing agency Moontoast, native advertising is an important part of an early social campaign. However, social rich media, such as images or videos with polls or contests, can accelerate the performance of native campaigns by generating real engagement.