Rice University Study Shows How Facebook Pages Can Help Local Businesses

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Facebook Pages actually can boost sales, a recent study Rice University in Houston, Texas, recently concluded. Fans of these Pages are, overall, more loyal to a business, spend more and are likelier to spread the word. The study on the Houston café chain Dessert Gallery was done by their consultant Emily Durham, founder of Houston-based consultancy Restaurant Connections, and Utpal Dholakia, an associate professor at Rice who studies online marketing.

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