Reynolds Made a Clever Instagram Cookbook That Feels Like an 'Endless Table'

Each photo links to another account with recipe details


Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app's grid layout.

This year, Reynolds and Havas Chicago plan to make eight dinner tables, each of which is made up of 21 dishes. Each uploaded photo links to another Instagram account that lays out all of the individual ingredients in a dish and features a link to the Reynolds website with the recipe.

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