Revisiting '12 Steps to Successful Telemarketing Calls'

Telemarketing remains a robust channel along the customer journey. And while many marketing thought leaders seem to think that inbound calls are the new black, outbound telemarketing is still quite prevalent.

Combined telemarketing functions — inbound and outbound — mean that even after more than a decade of the Do-Not-Call list being the law of the land and the ubiquity of smartphones that require customer opt-ins, more than 6,800 U.S.-based call center facilities employed more than 2.2

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