Retired NFL Stars Find Absurd New Callings in Super Bowl Ad for Wix.com

Meet Brett Favre the butcher and Terrell Owens the baker

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help introduce the Web company to mainstream America.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in