Retargeting: Here’s Why Products Seem to Follow You on Social

Retargeting might feel creepy, but it has lots to offer, unlike your typical online stalker.

Although consumers are increasingly savvy when it comes to shopping and surfing online, it can still be off-putting to see the pair of sneakers you were just checking out on Amazon pop up in your Facebook News Feed moments later. From the retailer’s point of view, however, retargeting is a crucial element for keeping consumers’ attention. And does it actually create a better experience for consumers online? Let’s find out!

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
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