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Although consumers are increasingly savvy when it comes to shopping and surfing online, it can still be off-putting to see the pair of sneakers you were just checking out on Amazon pop up in your Facebook News Feed moments later. From the retailer’s point of view, however, retargeting is a crucial element for keeping consumers’ attention. And does it actually create a better experience for consumers online? Let’s find out!
Why are my dream sneakers following me?
There’s no doubt retargeting can be super creepy for consumers.