Retailers Can Now Make Instagram Posts Much More Shoppable

The free feature should be a boon for direct marketers

The imagery-based app just got more attractive to merchants. Getty Images

Instagram lovers, get ready for an uptick in shoppable retail posts to either “heart” (equivalent of a like, more or less, in Facebook parlance) or ignore. Or perhaps, you’ll be inspired to click through and buy something.

@Chris_Heine Christopher Heine is a New York-based editor and writer.