It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar players realize the products in their digital ads were out of stock for a significant time during a campaign. Talk about a waste, and not to mention it's a bad brand experience for the consumer to run into a store for something only to find it cannot be immediately purchased.
Facebook today is debuting a system called "dynamic ads for retail" that will, in theory, eliminate the above pain point.
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