Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
I have a rule: If you make the predictions before the end of January, they still can come true for that year.
My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now need to catch our collective breath and assess which of those advancements have been effective and which haven’t.
Here’s what I said last year in its entirety; I’ll do a quick recap at the end on how accurate they were to keep myself honest.
On-site search is still king
We will see a lot more offerings and adoption of self-service platforms like Walmart and Instacart that offer pre-set audience targeting that can be applied using first-party data to run onsite display campaigns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in