Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.
We marketers have heard every single variation on the “funnel” metaphor imaginable. It’s collapsed, it’s dead, it’s come back to life as a flesh-eating zombie—and every possible scenario therein. Wherever you stand on the funnel issue, I think we can all agree it’s more slippery and has gotten faster.