How Should Brands Approach the Customer Experience Now and After the Pandemic?

Experts from Blue Acorn iCi and Snipes on improving the user journey

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The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors.

In conversation with Adweek’s senior editor of brands Robert Klara during The Future of Shopping virtual event, Jenna Flateman Posner, vp of digital at sneaker and streetwear brand Snipes, and Chris Guerra, co-CEO of Blue Acorn iCi, a data-driven ecommerce consultancy, discussed CX strategies brands should consider to find success now and in a post-pandemic world.

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