Branding

Resilience and Reinvention: 2 'Essentials' Brands Need to Practice Now

Headshot of Jeanette McMurtry
By Jeanette McMurtry

As marketers and consumers alike have felt the effects of the pandemic over the past couple of months, there are ways to rise above the challenges of being compromised or shuttered as our country has sheltered in place to avoid COVID-19. There are two attributes of the human spirit that have helped societies rise above and thrive — despite the odds and tragic setbacks out of one’s individual control — resilience and reinvention.

Resilience

Difficulties often force us to look at life from different angles, and quite often those angles reveal opportunities we wouldn’t face otherwise. 

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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